The paradigm shift in the music mediation techniques transformed not only the ways how we consume music, but also the processes that produce musical tastes and how we define and give meaning to music. This presentation explores Turkish psychedelic music under the concepts such as digitalization, cultural appropriation, and cultural omnivorousness. Anatolian pop, a hybrid genre raised in Turkey in the 1960s, brought Anatolian folk together with psychedelic rock, soul, funk, and disco. After the 1980 military coup, Anatolian pop experienced a dramatic decline as many recordings were destroyed under the new political and cultural oppression, while others were forgotten. With the nostalgic interest in bringing local music back to the scene and the revival of vinyl culture, Turkish popular music from the 60s and 70s has been resurrected in the new millennium, creating new spaces of performance. At the turn of the century, Anatolian pop acquired a new label in the global music market: “Turkish psychedelic”. With the aid of an ethnography conducted with the participant-observer technique, in-depth interviews with the insiders of the scene, and discography analysis, this talk intends to analyze Anatolian pop’s reinvention under the title of Turkish psychedelic music in the transnational popular music industry.

